SEO Plans

We offer three basic search engine optimization pricing plans:

1. Hourly: this is a retainer based SEO program where services are billed against a prepaid retainer and the retainer is replenished as needed.
2. SEO Overhaul: In this plan, we quote a price to do the full initial search engine optimization program one time and complete it. Any ongoing SEO work is done on an as needed basis.
3. SEO plus Maintenance Plan: This is an annual contract. It includes an initial fee to do the full SEO program shown below, then includes a monthly maintenance program to closely monitor your sites performance and make adjustments as indicated to keep you ahead of your competitors. We believe that this is our most effective program in terms of cost savings and income generation.

Regardless of the plan selected, an effective SEO plan should include planning for ongoing monitoring and optimization as your competiors are also striving to gain top search engine positions and search engine algorithms are frequently updated.

You can save money on your Search Engine Optimization program by combining it with our other internet marketing services.

Typical SEO program steps

1. Discuss your initial needs to determine the scope of SEO work involved and which plan best suits your needs. Prepare and sign contract.
2. Condust an in-depth consultation to review campaign specifics, determine your target audience, what keyword phrases they will be searching for, and overall objectives for the search engine optimization campaign.
3. Keyword research: an analysis done of your competitor's websites, your website and utilizing human anylisis and various keyword tools, develop the most effective keywords for your site optimization.
4. Comprehensive Website Analysis: an in-depth analysis of your website, done by a human SEO expert. This looks at critical points in the actual design of your site, coding, copy, images and other graphics.
5. Content analysis: Delves deeper into the content itself, the hierarchy of how your copy is presented in the eyes of the search engine, optimum keyword density and placement within the copy itself, and internal linking structure.
6. Link popularity: search to see what sites are linking to you and which are considered "important" links in the eyes of the search engines. The number of sites linking to you is weighted heavily in the determination of your ranking, but ONLY if they are considered high quality links. Work with you on ways to improve this.
7. Content writing: rewriting content as needed to create the right keyphrase density in the correct places for maximum search engine performance, while also ensuring copy remains natural and effective for the most important visitors to your site - the humans.
8. SEO coding: the "under the hood" actions, checking page code to put in all SEO necessities, and take out all SEO detractors.
9. Social media optimization: where applicable we bring your existing social media efforts into a synergistic whole (or create your social media presence if it does not currently exist). When Social Media, your blog and your website are treated as a coordinated whole, your online presence is multiplied exponentially.
10. Analytics: set up google anylitics to track the effectiveness of keyword phrases and the activities of your site visitors as they travel through your site. This aids both in improving the performance of the SEO campaign and can be used to improve conversions.
11. Search engine submissions: create XML sitemaps of your site and submit them to the major search engines to encourage them to crawl and index the site favorably.
12. Hand list in key directories: hand list your site in human edited directories that are used by the major search engines to help index and validate your site.
13. Create local listings: Add your site to local listings (maps) on Google, Bing, Yahoo and other key search engines. This can greatly improve your organic search engine ranking as well as add get you listed more than once on the first page of results.
14. Image optimization: where appropriate, your site images can be used to harness the power of the web's image search engines to gain still another channel of visibility.
15. Monthly maintenance: If a monthly maintenance plan is selected, site analytics are monitored along with page rankings, and your position in comparison to your competitors, link popularity and other factors critical to your page rankings. Pages are re-optimized based on what is found.
16. Ranking reports: regardless of the plan, you will receive reports on you key site statistics and trends along with a comprehensive analysis along with a listing of recommended actions to be taken and of work that has been performed to what result.
17. Search engine saturation: Search engines can display web listings, images, local listings or maps and video results on the same page. Where applicable we can work on strategies to cause your site to appear on several of these sections on the same page. This establishes clear dominance over your competiors.

Regardless of the SEO plan you choose, we consider ourselves partners in your marketing success. We keep an eye on trends, changes in how search engines evaluate sites and remain alert to opportunities that will improve the visibility of your unique business. Contact us for a consultation.

Search Engine Strategies to Make You Visible and Unforgettable