Denver Search Engine Optimization Company

Search engine optimization and internet marketing are some of the most important aspects of your website. The purpose of your site is defeated if no one can find it. Yet we find a large percentage of web developers are not well informed on the technology required to make your site come up on the first search engine results page (SERP).

Most websites do not perform as well on searches as the site owners would like. Seeking answers to their poor search engine rankings, they can be presented with a confusing avalanch of technical jargon and hype. One says "nothing can be done about it." Another says "you just need us to fix your meta tags and we will have you number one on google." The list goes on indefinately. It's difficult to determine who to listen to or trust.

Where a reputable search engine optimization company can significantly improve your rankings, one less knowledgable can get your site banished by employing the latest "trick" or Black Hat SEO to unfairly gain higher search engine rankings. We give you the straight scoop and help you cut through the false information to make sensible informed decisions on your search engine optimization strategy. We will also give you an honest appraisal of how much improvement we believe we can obtain.

For over a decade, we have been paying attention to how the search engines "think". Our websites are built from the ground up to be search engine friendly. We also provide search engine optimization services for poorly performing existing websites by others.

Read our Search Engine Optimization process and SEO plans.

See some actual examples of our search engine optimization results.

Search Engine Optimization for Existing Websites

With existing websites we first we do an analysis of your site and business to determine what changes need to be made. We work with you to determine what keyword phrases your clients will use to find you and establish the general demographics of your clientel. We then comb through your existing website to remove what is harming search engine performance and add what is needed to make it favorable in the eyes of search engines. This usually includes "invisible" changes in the code, and changes to the text of your site.When this is completed we take actions to encourage the major search enginers to re-evaluate your site. A complete search engine strategy also includes an evaluation of your blog, your social media presence and strategies, and developing high quality inbound links.

Then there are also a number of ongoing actions that can be taken to ensure good search engine ranking. These include:

• SEO Fine Tuning of focused content pages to increase search engine ranking
• Monitoring your website's search engine ranking against that of your competitors and modifying as needed to ensure your position is not lost
• Add your business and website to the local directories on Google, Yahoo and other search engines (this is the block of 10 websites with maps and expanded info seen at the top of most search queries.)
• Devise linking strategies and gain inbound links to your site from key websites to increase web visibility and search engine rankings
• List your site with key directories such as Yahoo! and DMOZ that are often used by other search engines to help in delivering results
• Submit your site to trade organization sites and specialized directories related to your business
• Install and monitor analytics to track overall site performance and effectiveness. Make changes as needed to improve performance
• Creating blog content and social media strategies to attract attention to your website
• Staying current on the constantly changing search engine best practices and advising you when changes are needed
• and more.

Additional Internet Marketing Actions

In addition to the actions that directly affect search engine visibility, there is an almost infinite number of additional actions that increase both your reach and visibility beyond the website itself. These also increase your search engine rankings as well. We work with you to discover the additional tools that will be effective for your business. Some of these include:

• Write informative articles that others will link to, or distribute them to print magazines, ezines and blogs who will then refer to you and link back to you.
• Create a business blog and develop a blog network of others linking to your posts and RSS feeds to spread your reach.
• Create opt-in email campaigns, and monthly email newsletters
• Create press releases regarding significant business activities and place them with the relevant media
• Create and manage pay-per-click ad campaigns
• Create and manage affiliate advertising campaigns
• Create viral marketing campaigns
• Develop user engagement strategies to make them more involved with your product such as games and quizzes
• and more

Search Engine Strategies to Make You Visible and Unforgettable